Campfire is a new meeting room concept looking to solve for the future hybrid workplace and hybrid collaboration, by tapping into the inherent equity of the circular shape. As the New York Times write in their article¹: "In-person attendees sit in a circle interspersed with impossible-to-ignore, large vertical displays. The displays show the faces of people dialing in by videoconference so virtual participants are on the same footing as those physically present."
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¹Wakabayashi, Daisuke. “Google's Plan for the Future of Work: Privacy Robots and Balloon Walls.” The New York Times, The New York Times, 30 Apr. 2021, https://www.nytimes.com/2021/04/30/technology/google-back-to-office-workers.html.